My process starts with a Design Brief. A Design Brief assists me learning more about your business, your tastes, and who your target market is. My questions are intentionally thorough so I can identify what are your brand's core values, what impression you'd like to leave on your customers, and what goals are you looking to achieve with this design. Once the Design Brief is completed, I will write up a proposal to send to you along with a copy of the Design Brief. When you've reviewed the proposal and signed it, then you must send it back to me along with 50% deposit of our agreed upon price via Square Cash, Apple Pay, or PayPal. Once I have that returned to me, I'll start preparing some concepts to present to you. This will take me 3 - 5 business days to do.
After I present the concepts, you may choose which you would like to pursue. We'll discuss what revisions you'd like made and I'll continue to clean up and finalize the design. If you have selected The Potential Customer Research and Concept Survey for The Setup Package or The Hookup Package, then you may have to select which concepts you'd like to be surveyed by potential customers (people who fit into the description of your target audience). I will give you the results from the survey, and you can decide on which concept you'd like to stick to.
Once the design is cleaned up and finalize, I will send your logo in JPEG, PNG, and Vector File. Each package comes with a FREE Branding Board that compliments your new logo design. If you have selected Social Media Graphic Bundle for The Setup Package or The Hookup Package, I will design and send properly sized Social Media account graphics for profile photos and cover photos. And, finally, you'll send me the remaining 50% of our agreed upon price.
Potential Customer Research and Concept Survey
The Potential Customer Research and Concept Survey is my "secret sauce." This is what tears me away from most freelance graphic designers. My knowledge in social media marketing and #hashtag research allows me to locate your potential customers online. In order to ensure the results are thorough, I will survey at least 20 people, and this should take me 3-5 business days to complete my research. I will ask questions like "Which concept caught your interest?" "What is different about it?" "How much would you expect to spend on a product with this logo?" You should consider giving a complimentary gift in exchange for their cooperation (discount on your service or product).
Why should you consider the Potential Customer Research and Concept Survey?
Because you want customers, and you'll want to know how well your new logo will be received by your potential customers BEFORE you spend over $50.00. Pure and simple. If the survey itself doesn't interest you, use this as a pre-launch marketing tactic. Offering the surveyors a complimentary gift shows that your business cares about their customers and encourages them to try out your service/product once you've officially launched your business. Concept testing is a design tactic that's used by HUGE brands, but now it's available to you. To me, this is the only way to design a logo and a brand, it does take extra time, but it's absolutely worth it for you which is why I offer it.
Social Media Graphic Bundle
While you're getting your logo designed, why not collect the whole social media set? Social Media Graphic bundle consists of profile pictures and cover photos for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Youtube all sized to perfection. Your brand's online identity is crucial to creating a connection with your customers, and you'll want your customers to be able to recognize you across all platforms. Save yourself the hassle, and just let me design it for you.